About

Save the ocean, save wildlife, and save yourself from pollutant-coated plastics by preventing microplastic emissions and contamination.

More coming soon...

Our work applies to three of the UN Sustainable Development Goals: SDG 14 Life Below Water, SDG 6 Clean Water and Sanitation, and SDG 12 Responsible Consumption and Production. Click on the images below to find out more about these goals, and read below for how our work addresses each goal.

Conserve and sustainably use the oceans, seas, and marine resources.

By preventing the release of microplastics into oceans and other bodies of water, we are protecting these resources and the creatures that live within them. We all depend on oceans to survive - for water, food, and its ability to regulate our atmosphere.

Ensure access to water and sanitation for all.

By removing microplastics from water, we are providing cleaner, safer water for all people. Not only do we minimize consumption of plastics, but we reduce exposure to the associated chemicals that build up on microplastics.

Ensure sustainable consumption and production patterns.

By using biodegradable, sustainably sourced materials, we ensure responsible production. By managing microplastic emissions, we provide technology to ensure responsible consumption and use of synthetic textiles

Our Team

Lauren Smith

Founder, Chief Executive Officer

PhD (candidate) Social and Ecological Sustainability
MES Sustainability Management - Water (2017); BA Philosophy - Biology, ERS, Environmental Assessment (2014); BA Psychology (2010)
Skills: social marketing, behaviour change, water management, communication

Nicole Balliston

Chief Technical Officer

PhD (candidate) Geography and Environmental Management
MSc GEM - Water (2017); BASc Environmental Engineering - Water Resources (2013)
Skills: lab work, flow through porous media, hydrogeology, water management

Lorien Boyce

R&D and Business Assistant

Co-Op Student
BASc (candidate) Systems Design Engineering
Skills: materials chemistry, mechanics of deformable solids, user-centred design, software development

Andrew Rutland

R&D Assistant

Co-op Student 2018
BES (candidate) Geography and Environmental Management
Skills: hydrology, water management, ecological restoration, GIS